A New Corporate Friendly Model Of Environmental Activism

Except in a few relatively rare cases, corporations and environmental groups aren`t generally fans of one another.  Many environmental organizations think of corporations as soulless polluters, while the corporations often see environmental groups as a threat to their bottom lines.

But there’s a new type of environmental activism that could shatter this dichotomy.

Since the advent of federal environmental legislation in the early 1970s, environmental groups have generally come in two forms: there are land trusts, whose sole aim is to preserve and protect certain lands (like the Nature Conservancy), and there are groups who litigate in the courts and lobby legislatures to effect change (like the Sierra Club and the Natural Resources Defense Council)....

...The environmental group that Spectrum Brands helped get up and running—the Clean Lakes Alliance—doesn`t fall neatly into either category.  It`s something new.  And it`s model has been wildly successful and should be replicated elsewhere. If you haven`t been to Madison, you probably don`t know that it`s an isthmus (a strip of land) sitting between two fairly large lakes...

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Ken Notes: National attention for Clean Lakes Alliance and Madison in Forbes Magazine... Also I have been advocating the "Corporate Friendly Model Of Environmental Activism" for several years now so I question the new aspect but we still have a LONG way to go.