Survey shows potential for farm-raised fish market growth

The aquaculture industry has plenty of room for growth; the only requirement is that farmers share with consumers the benefits of farm-raised fish, according to Bret Shaw, an environmental communication specialist for UW-Extension and associate professor with the UW-Madison Department of Life Sciences Communication.

“One of the things you learn in the field that I’m in is often times who says something is as important as what’s being said,” Shaw said Feb. 15 during his “Consumer Attitudes Toward Wisconsin Farm-Raised Fish” presentation on the first day of the 2019 Wisconsin Aquaculture Conference, Feb. 15-16 in Eau Claire. “And according to our research, the No. 1 trusted source is Wisconsin fish farmers. People want to trust fish farmers in Wisconsin. Wisconsin fish farmers are well-positioned to be trusted advocates for their own products, which is a good place to be.”...

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Ken Notes: About 90 percent of the fish consumed in the U.S. is imported so raising some locally would be great. Also creating a larger sustainable fish population in the great lakes would be good for tourism and commercial fishing...