OPINION: Environmental, financial sustainability can coexist, QuadPackaging executive says

Paul Nowak says his expertise is in packaging, but his passion is for sustainability.

So, I posed the following question: “When you say sustainability, are you talking about the financial sustainability of a business or the environmental sustainability of a business?”

His reply came without hesitation. “Yes! People. Planet. Profit. It’s triple bottom line thinking,” Nowak said. “They’re not mutually exclusive. Environmental tree huggers and ROI (return on investment) lovers can coexist. It is not an either/or proposition.”
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