Synthesis paper reveals strengths and weaknesses of corporate environmental pledges

When the world`s largest fast food company announced in 2015 that it planned to use only cage-free eggs, poultry farmers scrambled to meet the new standards. So, can we expect zero-deforestation pledges by McDonald`s and other influential companies to slow environmental degradation? A Stanford-led study examines why these otherwise remarkable and promising industry pledges often fall short of meaningful impact, and suggests a range of public-private policy solutions...