`Opt Outside` Day Brings Citizen Scientist Outdoors

While much of Wisconsin went shopping or to work on Friday, a smaller number of people went outdoors, as part of a national effort called "Opt Outside." 

REI, a national outdoors retailer is again promoting "Opt Outside," as an alternative to Black Friday. Instead of recreating or clocking in, Shorewood resident Kathy Beaver and 13 other volunteers made it a day to check local rivers for water pollution with environmental group Milwaukee Riverkeeper.